2026 "Four New" Mobilization Conference
2026-07-02
2026 marks a milestone year in the company's development history. At this new historical starting point, the company officially sounded the call to action for the "Four New" initiative—driven by new talent, new factories, new products, and new heights—to fully embark on a new journey of scale expansion and quality leap.
A New Beginning · Welcoming Newcomers: Infusing Fresh Vitality, Activating Organizational DNA
Key description:
The company has heavily recruited over 40 fresh graduates this year, covering core functional areas such as R&D, finance, and business operations. This not only expands the talent pool but also injects innovative genes into the enterprise.
R&D Side: Emerging talents will bring cutting-edge technological perspectives to accelerate product iteration;
Business side: The new force will delve into the front line of the market to expand the territory boundaries;
Finance: The infusion of fresh talent will drive digital transformation in management and strengthen operational foundations.
Erxin·New Factory: Securing Victory in August, Laying the Foundation for Development
Key description:
As the company's scale continues to expand, the relocation of the new factory has entered the decisive phase. We have made a solemn commitment: the entire relocation must be completed by August 31 to ensure seamless production continuity.
Scale Upgrade: The new factory will support greater production capacity, serving as a solid foundation for the company's advancement to the forefront of the industry;
Efficiency Improvement: A more advanced production line layout will significantly enhance delivery speed and manufacturing precision.
Three New Initiatives: Launching New Leather Products to Ignite Market Momentum
Key description:
Strategic focus, the leather production line is now officially in operation. This marks a significant breakthrough in the company's product structure. Leveraging the hardware advantages of the new factory, we will strive to create high-quality, differentiated leather product series.
Technological Empowerment: Enhance product value-added by integrating new material applications (e.g., all-silicone/half-silicone leather technology);
Market capture: Leverage new product strengths to enter the high-end market and reshape brand competitiveness.
Four New Achievements, New Highs: Performance Soars, Vowing to Claim Annual Victory
Key Description:
All the "new" is aimed at the ultimate "high." With the triple support of talent, facilities, and products, the company has set an ambitious goal of significantly boosting its annual performance in 2026.
Goal-oriented: Let data speak for itself, judge heroes by results, strive for breakthroughs in both revenue and profit;
Boosting Confidence: From "following" to "running alongside" and even "taking the lead," we must prove our strength with achievements.
Conclusion
Newcomers are on the way, new factories are imminent, new products are about to hit the market, and new highs are in sight!
In 2026, let us set sail with the "Four New" initiatives as our sail, riding the wind and waves; and with hard work as our oar, reaching the shores directly. United in purpose, the entire company will work together to create a golden era that belongs to us!
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